Lately google made some changes to their rank algorithm,   in the hope of furnishing it’s search users better results, google engineers published blog post which indicated there were 11.8% organic search results will be affected, put it this way, there are about 12% of google search results are considered low quality by google itself. They planned and started the update about one year ago, no wonder I saw a few of my keywords’ ranks dropped like a rock, on the other hand almost all keywords promoted by contextual links are not affected, and a few of them even gained a few positions, it’s obvious that linking campaign the old way is the thing of past, probably due to link spamming sites being de-indexed by google.

Now what on earth is plain link building and how do people do it? There are a lot of SEO company out there are doing this, they put your links on websites which only exist for holding links, the content on those sites will never be updated, it’s safe to assume all of them are trash, the name of link spamming sites is justified. The latest google update will definitely downgrade most if not all of these sites, all the links on those websites will have the same fate.  

A few real world examples will help to explain what I said. It was quite some time ago, I started promote the keyword, Transport Chains, it was old way of link building all the way, lately I figured that every site in the campaign had way too many links, worst yet, those sites had no content at all. In the beginning, the ranking of the keyword in question rise pretty fast, eventually the keyword could be found on first page, the party was over when google updated it’s algorithm. Something opposite happened to this keyword, chain puller , most back links for this keyword are from articles and posts, not too many plain links have been built, the rank for this keyword is making me real happy. So contextual link wins this time, what about future? It all boils down to content, as long as you dole out high quality content, you will attract readers as well as search engines. It’s never too late to build good blogs for business purpose, take a look at this blog, top smartphone , I didn’t put too much effort into it from start, but I never stopped posting, and to my surprise, I have high ranks for some of  competitive keywords. As we can see, quality article marketing is much better than plain link building. Now imagine you have your own blog network, something like Coil Chain, you will have the power to push any sites up in search engines.

Remember content is king, you just need to create content, get people to enjoy and share your stuff, and put your keywords in the context you’re good to go, your effort will reward you handsomely in the end. Persistence and patience are the keys to success, you shouldn’t expect things to improve overnight, i.e., selling online or improve your search rankings, keep writing, publishing, sharing and creating, you will see the day of success. One of the best articles directories is EzineArticle, a new article will be indexed and cached in less than an hour, popular blogs will get your post indexed as soon as you post it, let look at some aticles or posts which are published and indexed,such as Sash Chain, nice writing, good content, published on popular site, this article is a good example of article marketing. 

We’re not finished yet, please remeber, if you don’t take social media account, you’re lost. The Twitter tools is a wordpress plugin, you can install it, get a twitter account and API keys, set up API credentials in your twitter tools option, you should choose to post a tweet for every new post, it’s easy and really useful, no one should miss this tool out.

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{January 20, 2012} {Tags: , , }